A production house is a term associated with making of ad films, sports, news, television shows or other in – house production programmes. Today production houses have become a prominent need of all the marketers and producers to market their products and services. The production house falls under the category of ad agencies.
The ad agencies have several departments under it viz. creative team, media services, account services and production department. The production departments take the responsibility of presenting your ideas on television or radio or any creative media. Without the production house your ideas and all your efforts to design the ad go waste. The production house acts as a tray on which you keep the coffee mug and serve the guests!
The production department or house has several other departments under it which keep a track and hold on the media contacts. These contacts are to be maintained well so that the product promotion even becomes efficient and starry! Some production houses now take the responsibility of promotion even! For this ask you need to have solid contacts with the media. Today many production houses have emerged in different corners of the country. When you surf the net you would find many production houses catering to your needs. Internet has become a viral medium to search in depth about the anything and everything.
You can even say them as theaters producing their own shows. The best example to this is the Aquarius Film which is a production house in Delhi. It banners most of the companies and handles their production, Pre-production, post production, animation, design and animation services for the clients based in India. It has collaborations with leading media networks like radio channels, T.V channels etc which provide brilliant platform to your products and services.
Thus the production house is must if you want to be promoted and be among the top competitors in the market!