Ad film making is the emerging winner amongst the various techniques of advertising under the electronic media. Do we enjoy the still pictures more or videos more? Obviously our vote goes for the pictures in motion i.e. Videos. What we see we remember the most but when the same thing that we see becomes moving, fun, humorous and with action we tend to enjoy it more and even get more knowledge about the product or company being advertised. This all in a nut shell is known as ad film making.
Ad film is the best way to promote your product. It creates a corporate image of the company in a short duration of time. It makes the customer clear about the company’s products, what are the sectors the company deals with and what are the services provided by the company. An ad film should be clear and simple. If it will use a complicated message with heavy words the customers may get confused and loose interest. The ad film should be made keeping in mind the customer as he is the concerned person from whom all the profits would be generated. Ad film making can be stretched & made for longer duration which clarifies its real thoughts. The customer should relate himself with the advertisement. He/she should not feel that the ad film is not for him/her.
When we enter into the market we are not alone to distribute our product! We have competitors in the market. For this the solution lies in ad films. It creates uniqueness about your product and creates an image of your company in the market. As the customers have other choices even thus your ad film must be interesting and convincing enough so that it gets the customer into action. After seeing the ad film the customer should feel “I should try”. If your ad fails to deliver this message to customer then your ad lacks the quality of a persuading advertisement.
Today the viewers of the ads are mostly the youth and women. Instead of using the traditional media one should move to social and rich media! To get the shower of love from the customers!