Advertising Agency is crucial for the existence of a business otherwise the business gets lost in the air
Just writing about the importance of an advertising agency is not sufficient as its existence is more important being the main life thriving oxygen for businesses to survive on the planet –M i.e. Market. With millions of brands getting launched each day just count on the fingers how many you are aware of. Hardly 10 to 20 brands exhaust your list. But these 10 or 20 have really worked hard to get registered in your mind. They have taken the refuge of advertising agency to reach you and getting absorbed by you. Reaching & Absorbing both are equally important; like our eyes witness numerous things in a day but remember only a handful of them. The same analogy holds for the reaching and absorbing principle. Advertising agency has a deep insight to human nature for which it traces a proactive approach to grab the market successfully. This can be best understood with an example.
Example: You have published a book. How will people know you and your book? Ad agency is the only solution for you to carry your name & fame in disguise of book throughout the globe with a strategy. If people of India love romance and sex then the ad agency would project it like that to capture the target market. If people of UK are interested in mysteries then the book would be projected with that perspective. And if people of USA are inclined towards spiritually then the book would be projected like Kaam Sutra the spiritual path to eternity.
This is just an example to clarify that a business has limited knowledge of target market in comparison to an advertising agency. The expertise to enjoy control over the minds of customers is not the cup of tea for everyone but only ad agency. Business should focus on its operations and allocate a budget for promotions. Handover the budget and communicate your goals directly to the advertising agency for it to carry your brand to reach and absorbed by the global minds.