Benefits of electronic media:

• It is a ‘Universal’ platform of sharing information via television, radio and internet.
• This media offers future prospects in various streams to youths and vibrant career aspirants in medical, engineering, cinematography and banking etc. via placement and recruitment advertisements.
• Unanimous decision can be concluded on a particular public agenda within minutes by conducting polls on radio, television and net in various cities.
• Teleconferencing and online chatting have made it the most interactive mode of communication.
• Display of advertising on electronic media has become a profitable deed of shooting sale as well as purchase of goods.
• Window shopping on net has uplifted the status of our society by lavishing it with view of luxurious and comfortable goods.
• Electronic media and advertisement are reestablishing our ancestor’s beneficial scientific concepts like Vastu-shastra for benefiting our civilization.

Radio jingle script should have the following attributes:

• The script must have punching tag lines in short, straight and simple language so that it would nail directly onto the nerves of the targeted listeners since the orator or promoting singer has only one option of persuasion, i.e. voice.
• Clear description has the power of maximum subscriptions. Thus, cluttering of numerous words should be avoided.
• Be consistent with the same lines or words while repeating the advertisement in the jingle format at different point of time.
• The first section of Radio Jingle Script should consist of tempting words emphasizing their benefit at simple cost or no cost. Hence, this trick would lure the listeners convincingly.
• The second section of it should have connective approach to the listener’s heart by briefing their dilemma genuinely depicting that you are the only one who knows them in the best way.
• The eventual section of radio jingle script should summarize the solution in short, simple and punching tag line uttering the name of your promotional brand.
• Keep the last section lyrically rhythmic, if possible since it can easily be kept in memory of listeners.

The word ‘print’ connotes written by machine and the term ‘media’ illustrates mode of communication. Thus, print media has been imparting knowledge and information to a strictly targeted huge mass. Along with such conventional sources of print media like newspaper, the power of mass communication has been strengthened. The worry of conveying same information to a large group has been resolved such as an entrepreneur needs not to rewrite again and again the same business letter to his numerous employees for displaying the agenda of his business strategy as his business-letter would brief his motto in one go.

The most vital and significant purpose of print media is to share information as a written interface to a strictly targeted audience for whom the particular set of information or data has been meant for genuinely. It connotes that there would never be any wastage of vital information and the primarily concerned audience would get the maximum benefit from the written data. It serves the commercial motive of advertising any product on one hand, and revealing the credibility of the business on other hand via pamphlets, brochures and newsletters.

For being abreast with the information that is latest, prefer print media as it is the best.

• On-line marketing relies completely on electronic media which comprises the necessity of electronic media goods and their handling experts.
• On-line marketing invites threat to security and privacy of the customer’s banking details such as of credit cards and personal account number details. Due to insecurity of being faced by the leakage of significant banking details of the clients or customers, on-line marketing may lack its dominant grip over prevailing and transforming marketing strategies.
• On-line marketing needs to be updated frequently as per changing technologies in order to cope up with the futuristic prevailing trends in the field of electronic media. Wise anticipation in the aforementioned regard is essential.
• On-line marketing adheres to transparent deals with customers. The pricing details of every individual article have to be mentioned along with it that excels competition among various diversified brands on-line.
• The international exposure of particular brand dealing on electronic media automatically globalizes your business identity which, in return, demands inevitable enhancement and improvement in the quality of your brand product at any cost to keep your presence alive in the prodigal arena of marketing competition.

Copy writing is an art of penning down the creative ideas or notions serving the prime motive of promotional activities on the broad interactive canvas of media which can be accessed to the wide group of interested addressees. An effective copy writer should have the vibrancy and diversity in his/her writing skill that can aptly be conveyed via advertisement in relevance to the product, service, business, ideas and opinions. Technology has been crept into our life and has been strengthening its grip day by day. And Copy writing in media, especially electronic media along with traditional modes of media, has been contributing its magnetic part of tempting, coaxing and even attaining unimaginable commercial motives. Copy writing in Media has added one more feather to its popular approach via availing the desired promotional content comprised in brochure, emails, tag lines, lyrical jingles, web page content, on-line ads, press release, white papers, catalogues, bill boards, sales letters  for meeting longing pursuits of an advertiser as well as of addressees (clients or customers).

Copy writing in media is irrigating life into the varied channels of media such as electronic media, newspapers, magazines, TV, Radio etc. since all modes of media would become mute or silent without having written script to which an interpreter conveys via these medias. It catapults the economical gain surely via the impactful trickling of customers’ nerves and this magic is spelled by none other than the creative and striking content that is conceived through a brilliant mind of a copy writer. The commercial motto serving content should have tantalizing words in context to the relative business product or service. Otherwise, the magnificent content can be lost into oblivion forever. 

• Demand incarnation: It’s really a tough nut to crack to conceive the demand of any new product in the market where almost all products are ready to be purchased under variable tags of different brands. But advertising is the most promising way of striking the attention of the people promptly due to its vast and impactful appeal instead of wandering door to door with the motive of marketing of your product.
• Tempts the customers: Wise sellers looks for the perfect marketing strategy that advocates in favor of advertising for blasting the sale since a punching advertising knocks directly at heart, mind, body and soul of an individual to hook towards it as it justifies the need of advertised product as an essential commodity convincingly.
• Heats up competition: The numerous products of having same functionality are flooded and stuffed in the market stalls. But an impressive advertisement highlights the outstanding remarkability of the specific product which explodes its sales as compare to its other counterparts who enviously step into same competition.
• Subscribe profitability: advertising enhances demand and sales which ultimately shots unlimited profit in the account of the manufacturer.
• Improves living standard and status: The ad of some unimaginable products, like hand sanitizer and paints, have revolutionalized the standard of living in order to match with international standards.
• Social good doer: the social awareness regarding woman empowerment, child labor, liquor banishment etc. can be popularized via ads.

Script writing for advertising agency should have the following characteristics:

• Script should have catchy phrases or words.
• The central idea or gist of the entire script should be concluded in the punch lines at the beginning of it within 2 to 4 lines.
• Wisely summarize the concept of a brand or product or service within 30 to 60 seconds of limited time period since lengthy script may lose the nerves of the intended viewers.
• The language must be based on the local dialect where it is going to be aired.
• Take care of the connectivity with the viewers who have been targeted.
• The idea or content of the script must be genuinely unique which can allure spectators’ right from its first attempt on the screen.
• The script should have amazing story line up that would end with compelling impression over the mind of viewers who would be left stunned and the desire to go for the displayed product would consequently incarnate in their heart as their essential need.

• Print advertisement: It fascinates the literate customers via printed luring advertisements as in pamphlet, brochures, newspaper, magazines etc.
• Guerilla advertisement: It traces and traps the customers at the crowded public place in the form of campaigning stalls with the scheme of free gift vouchers or packages or just words of mouth.
• Broadcasting advertisement: It targets the major viewers and listeners of television and radios.
• Outdoor advertisement: It includes hoardings, banners, inscriptions on walls and bill boards those are the best way to fetch the attention of outside roamers and promote new brands or products.
• Product placement advertisement: Promotional drive of a brand or product via the portals of movies and shows during their telecasting or live show is regarded as product placement advertisements.
• Mobile advertisement: advertising through SMS and mails on the cell phone is known as mobile advertisement.
• Digital advertisement: Online advertising via websites or web pages orienting net savvies is called Digital advertisement.
• Public Service advertisements: The conveyance of social messages such as human rights, consumer rights, children’s right, government’s welfare policies via effective display of advertisements is called Public Service advertisements.

• An entrepreneur needs no big commercial stall or shop that involves a huge capital investment on them as well as on the product to be sold and on employees. For on-line marketing, electronic media plays the role of a commercial stall where all products of a particular brand are systematically displayed under the appropriate title or caption as per desire of the customers.
• On –line marketing cuts the risk of low profitability due to less investment on employees and salesmen as well as on the expenditure that an entrepreneur would spend wisely on the limited purchase of final goods for sale as per orders placed on-line deducting the extravagant investment on anticipated purchase of goods in lump-sum.
• On-line marketing doers enjoy maximum dealing of orders since they deal on the world wide network. Hence, they enrich their profit bank via placement of orders from worldwide customers.
• On-line marketing helps in analyzing the market, its trends and demand of the customers instantly at any point of time since electronic media remains active 24X7 days a week.
• On-line marketing can aid you to go global boundlessly and hence, expand your small business entity to a large scale international enterprise via international exposure to your brand.
• On-line marketing saves precious time of the customers to visit market and spend hours on selecting items.
• On-line market has been proving pocket friendly to the customers since a similar product is available on various sites at distinguished cost. Today’s customer has gone cleverer who searches for alternatives under his budget without wasting time on e-Marketing.