Ad film making is the emerging winner amongst the various techniques of advertising under the electronic media. Do we enjoy the still pictures more or videos more? Obviously our vote goes for the pictures in motion i.e. Videos. What we see we remember the most but when the same thing that we see becomes moving, fun, humorous and with action we tend to enjoy it more and even get more knowledge about the product or company being advertised. This all ...

Electronic Media Advertising Advertisement is a means to aware, educate & persuade the customer. The traditional definition limits itself to this. The modern definition envelops many processes like recognition, recall, consumer behavior, relationship, etc that gives a new face to the advertisement. The transit from traditional to modern witnessed the emergence of electronic media. In one way or the other electronic media has evolved the advertising industry.  The media which uses electronic energy to transmit information to the end user is ...