‘Need is the mother of all inventions’. As Hindu mythology goes, Lord Brahma and Goddess Saraswati, together, conceived an intangible gesture of longing desires so that emotions would spring out to illustrate and share what is going on inside a human core. Electronic media is the exaggerated improved face of our elongated desires. More interaction, social circle extension and lust to intrude in foreign territory using communication networking media are the prime mottos those would have been bloomed in the ...

Script writing may sound quite a tough job of wise literates but Radio jingles seem ready to mingle with the mind and heart of the listeners. How? It is a shrinked essence of a complete feeling, gesture, emotion or even the conclusion of the product that is ready to bust into the market instead of lengthy elaboration. For instance, the word ‘wow’ contains the feeling of delightful gesture and overwhelming emotion at the sight of something awesome. Inspite of using ...

In today’s world where everyone wants to be the first one to win and be noticed, the media also doesn’t want to stay back! From the print media to the electronic media its journey has been tremendous and worth applause. Today with the new mediums of advertising, the electronic media has created its own platform where every organization or individual wants to advertise its product to earn the name and fame. Television which has itself become the member of the household is ...

Radio Jingles with whom our mind mingles!! Short tunes used in advertising and other commercials on radio are called as “radio jingles”. Advertising agencies also take up the projects of making radio jingles individually apart from the whole radio advertisement. These are cooked by words which when stir together make rhyme that hooks the mind! The radio jingles not only promote the product but even maintain the brand image live. Radio jingle is a form of sound branding. The things that we hear, we ...

“Life depicted as it is” is called a documentary. Any document captured into a video is called a documentary film. A fiction less act depicting the ground realities of life is a definition for the same. The absolute truth without any exaggeration lays down the foundation of a documentary. It’s a creative piece of work done by artists. There are two most important things that are must in a documentary: Purpose: The documentary has a reason for which it is produced. ...

Electronic Media Advertising Advertisement is a means to aware, educate & persuade the customer. The traditional definition limits itself to this. The modern definition envelops many processes like recognition, recall, consumer behavior, relationship, etc that gives a new face to the advertisement. The transit from traditional to modern witnessed the emergence of electronic media. In one way or the other electronic media has evolved the advertising industry.  The media which uses electronic energy to transmit information to the end user is ...