Celebrity management is all about taking care of the professional lives of the bollywood biggies! These big biggies have a public image which needs to be maintained and retained over time as fans and media are always on doors to cater all the gossip! One person cannot convey and portray a perfect image always. Thus there is always a requirement of image manager at alarm!
Managing the image of the stars requires a real time hard work as media follows everywhere and cameras hunting at every corner. Their public appearance, their dress code, their press statements, their public behavior etc all is managed by the image manager and they get handsomely paid for the job! These things are done to change or retain the market image of the stars in minds of the public so that they have positive image for them.
An image manager must possess some qualities so as to conquer the difficulties in the job-
- He/She must have a pleasant personality
- Must be ready to go person and like traveling as this task requires all time traveling.
- Patience in nature is required to tackle the mood swings of the stars
- Should know how to make relations with the media as media acts as mediator between the public and the stars
Companies spend in crore of rupees to build their corporate image and the upcoming trend is to build the image through the celebrities. Nowadays people relate with the stars before buying a product or taking a decision. Consumers make their decision after observing, perceiving and judging the image of the product in the market. When stars have positive and boosting image in public it works well for the company.
The image building is not only for the corporate but also for any star to get a bumper movie. For example any star which is the black list of the public may not get positive lead roles due to his/her obsolete image in the public. Thus celebrity image building is on high demand for both the celebrity and the image manager!