‘Spoken words can never be retreated but written words become immortal which may have the sharpness of sword’.
Copy writing is an art of penning down the creative ideas or notions serving the prime motive of promotional activities on the broad interactive canvas of media which can be accessed to the wide group of interested addressees. An effective copy writer should have the vibrancy and diversity in his/her writing skill that can aptly be conveyed via advertisement in relevance to the product, service, business, ideas and opinions. Technology has been crept into our life and has been strengthening its grip day by day. And Copy writing in media, especially electronic media along with traditional modes of media, has been contributing its magnetic part of tempting, coaxing and even attaining unimaginable commercial motives. Copy writing in Media has added one more feather to its popular approach via availing the desired promotional content comprised in brochure, emails, tag lines, lyrical jingles, web page content, on-line ads, press release, white papers, catalogues, bill boards, sales letters for meeting longing pursuits of an advertiser as well as of addressees (clients or customers).
Copy writing in media is irrigating life into the varied channels of media such as electronic media, newspapers, magazines, TV, Radio etc. since all modes of media would become mute or silent without having written script to which an interpreter conveys via these medias. It catapults the economical gain surely via the impactful trickling of customers’ nerves and this magic is spelled by none other than the creative and striking content that is conceived through a brilliant mind of a copy writer. The commercial motto serving content should have tantalizing words in context to the relative business product or service. Otherwise, the magnificent content can be lost into oblivion forever.