Advertising & Marketing are the keys if you wish to achieve better customer response, by earning true customer loyalty. These are also the way of growing and keeping your business in the pink of health. Here are some essential truths which govern the advertising and marketing phenomenon which you need to follow while planning your business marketing program.
Mktg. Truth # 1 – Marketing begins before the product is created.
Marketing is not an act of contingency. It’s a planned, thoughtful exercise which starts much before you sell and doesn’t end even after the sale has been made.
Mktg. Truth # 2 – Understanding your customer is your best business weapon
Marketing is messy. Human beings are messier. It doesn’t matter if it “doesn’t speak to you”. You’re an insider. Stop and figure out what those on the outside respond to.
Mktg. Truth # 3 – Good marketers measure. Better marketers measure intelligently.
Testing and metrics are not always, underline not always, the true indicators of the right path. Marketing is a series of trials and experiments to see what works now, with a certain group, under specific circumstances. One size does not fit all.
Mktg. Truth # 4 – Winning the market wars. Your brand strategy can make the difference.
It’s often the element, which presents the most daunting problem, but it’s a vital step in creating the company identity and leveraging growth.
Mktg. Truth # 5 – Building up Brand Recall is the right way to Build Business
To be effective, an advertisement must first catch the attention of the TG, and then be remembered long enough to persuasively communicate the unique selling proposition of a product or service, so as to acquire and turn customers from potentials to actual ones
Mktg. Truth # 6 – Online Marketing – Your Indispensable Brand Building Tool
Business owners and entrepreneurs can utilize low-cost, high-impact strategies and tactics to leverage social media, SEO and other online marketing vehicles to create a lasting brand footprint.
Mktg. Truth # 7 – Integrated marketing communication – Key to success
Integrated communication can help leverage your market plan into a cohesive instrument for enhancing brand recall, image footprint and business identity. Through it, you can effectively influence customer decisions through sustained reinforcements.
Mktg. Truth # 8 – Right Positioning is an Essential to Gain Mindshare
The expression of a concrete benefit by the brand is what entices customers to buy. The overall positioning of the brand is only the first step, the next step is to select a specific benefit position. A single major benefit positioning can be an expression of quality or price or any other benefit, the brand carries.
Mktg. Truth # 9- Leverage growth, Cost-effectively through Viral Marketing
Viral marketing is a marketing phenomenon which facilitates and encourages people to pass along a marketing message voluntarily. This is achieved through self-replicating processes, which utilise pre-existing social networks, currently mostly online and digital media.
Mktg. Truth # 10 – To Win, Help your Customers Win
The marketing transactions in which the customer, not the service or product is the winner, is the ideal marketing strategy. Dovetailing this into your marketing communication plan, you must spell out how your potential customers will benefit by acquiring your product or service.
Mktg. Truth # 11 – Understand the competition to keep ahead of competition
A business may consider their competitive markets and may evaluate the competitive
prices in order to provide a better service and better quality. They can use these strategies
to meet the needs of their customers.
Mktg. Truth # 12 – Coordinating business functions with ideal timing can help achieve marketing aims
A good marketer will always need to think of innovative methods of communicating the
right message at the right time to the right people.
Mktg. Truth # 13 – Leave it to the experts. Appoint an internal / external communication consultant.
When businesses resort to a professional communication consultant, they in essence ensure a comprehensive marketing communication strategy which addresses every aspect of the marketing exercise they may undertake.