Media planning is becoming a new budding sector in the marketing & promotion industry. For all the high aimers and sky dreamers it offers a spectacular platform. Media planning is the task of the media agency to provide the client a unique and best stage to market their products and services.
The media planning is the part of ad agencies or advertising campaign which dissolves & solves the problems for the customers-
Targeting the market problem
The media planning targets the marketing problem. Where the business will come from and where will be the potential customers formed? From where the opportunities will come, which will be the best market and other questions to be mentioned which will be solved by the media planning.
Wide reach or selective reach
If you need your product to have a wide and broad reach then the newspaper, mass media and radio may work well for you. But if you have selective reach then direct mail or other personal mediums would be the best bet. The media planner would select and provide bets options in your tray.
Adopting various strategies
To know what was and what is the market image of the product – is the first thing to be known and then the task is to maintain it. How?
Adopting strategies like knowing the loyalty rate of the customers, survey and other communicating techniques. These trails would be conducted by the media planners
It’s totally on the customer as to how much he/she would like to spend on the marketing but this would depend on the platform and plan the client selects. As the plan grows bigger, the amount takes simultaneous pattern.
The struggle and hard work is of the media planners only money is yours as fruits are yours!