Newspaper is the very old medium. In addition, people are in a habit of taking day's first cup of tea sip with newspaper. For the promotion of business through newspaper advertising, there are three physical criteria to consider - distribution, size and readers.
It is easy to target millions of people at a moment. Now, various types of ads are in newspapers like display ads, classified ads, situation vacant, property ads, matrimonial, remembrance ads etc. Through this, you can convey any kind of message, service or good.
Newspapers are not so flexible. With the help of pictures and words, only you can disseminate your message to your target audience. In newspaper, ads can only use limited special effects like font size and color.
Therefore, the advertiser must have such creativity or imagination to express message, which differentiate ads from their competitors.