Script writing may sound quite a tough job of wise literates but Radio jingles seem ready to mingle with the mind and heart of the listeners. How? It is a shrinked essence of a complete feeling, gesture, emotion or even the conclusion of the product that is ready to bust into the market instead of lengthy elaboration. For instance, the word ‘wow’ contains the feeling of delightful gesture and overwhelming emotion at the sight of something awesome. Inspite of using word bank or numerous phrases, one word ‘wow’ has accomplished the mission of charismatic conveyance of heartily feeling.
Radio jingle script should have the following attributes:
- The script must have punching tag lines in short, straight and simple language so that it would nail directly onto the nerves of the targeted listeners since the orator or promoting singer has only one option of persuasion, i.e. voice.
- Clear description has the power of maximum subscriptions. Thus, cluttering of numerous words should be avoided.
- Be consistent with the same lines or words while repeating the advertisement in the jingle format at different point of time.
- The first section of Radio Jingle Script should consist of tempting words emphasizing their benefit at simple cost or no cost. Hence, this trick would lure the listeners convincingly.
- The second section of it should have connective approach to the listener’s heart by briefing their dilemma genuinely depicting that you are the only one who knows them in the best way.
- The eventual section of radio jingle script should summarize the solution in short, simple and punching tag line uttering the name of your promotional brand.
- Keep the last section lyrically rhythmic, if possible since it can easily be kept in memory of listeners.