In our daily life we watch a number of advertisements on TV depicting one or the other deadly stunt. “How a stunt can influence the buying behavior of the customer?” A stunt in an ad costs more than any ordinary ad. But even then many companies prefer stunt ads. Most of the times these stunts are performed by celebrities (what we watch on TV). Before answering the question that how these stunts affect the buying behavior? I would like to ask you certain questions:
- Do you like stunts? If you like stunts definitely you will praise the ad and certainly you will remember it also. And if you don’t like the stunts definitely you will resist the ad and would try to change the channel as the ad appears and so it gets registered in your mind. And once you remember the ad that means you have recognized the brand associated with it. That’s what the marketer aimed.
- Are you afraid of stunts? Again if you are afraid of stunts you will try to escape the ad and if you are not then you will enjoy it. In both the cases you acknowledge the ad with one or the other reactions. The marketer wanted reaction and he is done with the job.
- Do you love risk? If you love to take risk you would tend to yearn for an opportunity to indulge in the same stunt. And if you can’t take risk you will recollect all the scenes of the ad at the place where you have the option to indulge into the same. In both the cases you end up recalling the brand associated with the ad.
- Are you passionate about Superman or He-man or Batman? Some people don’t like stunts but they like heroic characters like Superman, He-man or a Batman. People passionate about such things automatically remembers the ad and hence the brand.
Therefore whether you love the ads with stunts or not it does not matter because even then it gets registered in your minds. And this is the aim of any marketer. I think everyone remembers Thumps up ad.