September 2011 - Aquarius Mediaa

Documentary

By Ravindra Gautam Electronic Media Knowledge Base Leave a comment

“Life depicted as it is” is called a documentary. Any document captured into a video is called a documentary film. A fiction less act depicting the ground realities of life is a definition for the same. The absolute truth without any exaggeration lays down the foundation of a documentary. It’s a creative piece of work…

September 28, 2011

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Electronic Media Advertising

By Ravindra Gautam Knowledge Base Leave a comment

Electronic Media Advertising Advertisement is a means to aware, educate & persuade the customer. The traditional definition limits itself to this. The modern definition envelops many processes like recognition, recall, consumer behavior, relationship, etc that gives a new face to the advertisement. The transit from traditional to modern witnessed the emergence of electronic media. In…

September 26, 2011

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Corporate Film

By Ravindra Gautam Branding Tools Electronic Media Leave a comment

Corporate Film is a communication between the company and the audiences. The audiences can vary from the target market to the employees of the company. In the two way conversation the initiator is fixed i.e. the company. Corporate film serves the internal as well as external needs of the company. The audio-visual format carries the…

September 19, 2011

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Script Writing

By Ravindra Gautam Creative Writing Leave a comment

Script Writing Script writing is an art. An art is a vision. A vision is an idea. And an idea is a man. The reverse is the process of script writing. Script writing is what you witness all around. TV serials, Films, Radio Jingles, Theater Shows, Dance Dramas, etc all are the upshots of a…

September 17, 2011

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Copy writing Vs. Content Writing Vs. Creative writing

By Ravindra Gautam Creative Writing Leave a comment

Copy writing is a writing that tempts people to buy a product. Content writing is a writing that gives information to people. Creative writing is a writing that beautifies the simple sentences or words with the same meaning. Copy writing & content writing both can be creative depending upon the vision of the writer. For…

September 15, 2011

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Role of an Advertising Agency

By Ravindra Gautam Ad Agency Leave a comment

Market would have no glamour if advertising agencies were not there. Without ad agencies the market would be only selling & buying nothing else. For example if I’ve a poultry farm in which the hen are giving three types of eggs: One normal medium sized what we all eat, Second a smaller one (smaller than…

September 14, 2011

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Monthly Archives: September 2011

Documentary

Electronic Media Advertising

Corporate Film

Script Writing

Copy writing Vs. Content Writing Vs. Creative writing

Role of an Advertising Agency