Role of Electronic Media
Since the term technology has come in trend, people have become more hooked towards machines and modern days’ gadgets such as mobile, dish TV, internet on computer system, i-pod, i-pad and so on for getting themselves updated with the upheavals taking place in their surroundings. And the most dominating role has been played, in this regard, by the web of net, i.e. internet, television and mobile. With the little impression of your finger on the button of mouse, remote or mobile, the articles and accessories ever invented in this world start flashing on your screen for tempting you to buy them with immediate effect. This is called on-line marketing or e-Marketing dealing in placed order on electronic media. Several brands, including small domestic brands to big international brands, have started utilizing this modern technique of on-line marketing of their products since it has the following advantages:
- An entrepreneur needs no big commercial stall or shop that involves a huge capital investment on them as well as on the product to be sold and on employees. For on-line marketing, electronic media plays the role of a commercial stall where all products of a particular brand are systematically displayed under the appropriate title or caption as per desire of the customers.
- On –line marketing cuts the risk of low profitability due to less investment on employees and salesmen as well as on the expenditure that an entrepreneur would spend wisely on the limited purchase of final goods for sale as per orders placed on-line deducting the extravagant investment on anticipated purchase of goods in lump-sum.
- On-line marketing doers enjoy maximum dealing of orders since they deal on the world wide network. Hence, they enrich their profit bank via placement of orders from worldwide customers.
- On-line marketing helps in analyzing the market, its trends and demand of the customers instantly at any point of time since electronic media remains active 24X7 days a week.
- On-line marketing can aid you to go global boundlessly and hence, expand your small business entity to a large scale international enterprise via international exposure to your brand.
- On-line marketing saves precious time of the customers to visit market and spend hours on selecting items.
- On-line market has been proving pocket friendly to the customers since a similar product is available on various sites at distinguished cost. Today’s customer has gone cleverer who searches for alternatives under his budget without wasting time on e-Marketing.
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