Radio Jingles with whom our mind mingles!!
Short tunes used in advertising and other commercials on radio are called as “radio jingles”. Advertising agencies also take up the projects of making radio jingles individually apart from the whole radio advertisement. These are cooked by words which when stir together make rhyme that hooks the mind! The radio jingles not only promote the product but even maintain the brand image live.
Radio jingle is a form of sound branding. The things that we hear, we want to enjoy them and must sound soothing to the ear. Most of them are sung jingles. We all love soft, interesting, entertaining music that relates to our life. “suno sunao life banao 92.7 Fm” recognizes with all the factors viz. masti, life, mazaa, fun and all the that adds spice to our life.
Let’s take the some other example like “mirchi sunne wale always khush always khush- radio mirchiiii!!!” and the other one “radio mirchi – it’s hot!”…. both the jingles spread the aroma of freshness and fun in the atmosphere and we feel yes the life is to enjoy!
‘Cheetah bhi peetah hai!’ OR ‘Ye pyaas hai badi’ Sprite! I know you clicked that immediately. This is the magic of radio jingles! They most of the time are same for television and radio so that audience and viewers relate easily. They not only air the products but even add the flavor of mirch – masala in advertisements. After all today what works is entertainment, entertainment & entertainment!
We all flip to other channels during radio advertisements but when it is interesting, appealing and entertaining, we most of the time listen and enjoy or pass the orders if others are controlling “rukna ek minute sunne do accha hai!” this is what these jingles want. Their target is achieved if they win to compel!
Our interests become their achievement! This is something very tough to do but once you spread the sheet every other individual is ready to rest on your made bed, which in turn benefits only you and you!